Media upload requirements
General Advice
The most effective way to name your files is to incorporate the product's EAN, CIP or ACL number and the languages that apply. In this way, the files are automatically linked to the products.
An optimal file name could be for example: "EAN0123456789101-PA-EN-FR-FRONT-LEFT.jpg"
The parameters mentioned below are taken into account:
- Product identifiers:
- EAN-13 code (ex: "0123456789101" or "EAN0123456789101")
- CIP7 (ex: "0123456" or "CIP0123456")
- ACL7 (ex: "0123456" or "ACL0123456")
- CIP13 (ex: "3400456789101" or "CIP3400456789101")
- ACL13 (ex: "3401456789101" or "ACL3401456789101")
- Type of the image:
- for packshots use "pa"
- for productshots use "pr"
- for pillshots use "pi"
- for lifestyle images use "ls"
- Languages for which the image is applied (for example: en-fr)
- Visible sides of the subject:
- if the frontside is visible, use "front"
- if the left- or rightside is visible, use "left" or "right"
- if the backside is visible, use "back"
- if the topside is visible, use "top"
- if the bottomside is visible, use "bottom"
Please note: .png files are not optimised for website or webshop applications; we recommend using .jpg files.
Please do not use special characters such as &é”’(§è!çà) and avoid spaces and points in the naming of the file.
Packshots
Packshots are images of the packaging.
These images must meet the following minimum technical requirements:
- JPEG and PNG format
- At least 1500x1500 pixels in size
- Square image (not rectangular)
- White background
- The product is photographed at an angle of 30°
- Always include the EAN, CIP or ACL number in the file name
Productshots
Product shots are images of the product in its packaging. (e.g., bottle, tablet, brace, etc.)
These images must meet the following minimum technical requirements:
- JPEG and PNG format
- At least 1500x1500 pixels in size
- Square image (not rectangular)
- White background
- Always include the EAN, CIP or ACL number in the file name
Pillshots
A pillshot is an image of the pill that's inside the packaging.
These images must meet the following minimum technical requirements:
- JPEG and PNG format
- At least 1500x1500 pixels in size
- Square image (not rectangular)
- Always include the EAN, CIP or ACL number in the file name
Frontal Shots
Frontal shots are images of the packaging WITHOUT a white background.
These images are mainly used on Screens in pharmacies.
These images must meet the following minimum technical requirements:
- In PNG format without white background
- At least 1500x1500 pixels in size
- Always include the EAN, CIP or ACL number in the file name
- Shows only the front of the packaging or product
Lifestyle Images
A lifestyle image is any image that is not a "packshot", "productshot" or "pillshot"
These images must meet the following minimum technical requirements:
- JPEG and PNG format
- At least 1500x1500 pixels in size
- Square image (not rectangular)
- Always include the EAN, CIP or ACL number in the file name
Brochures
Brochures must be uploaded in PDF format and should not exceed 20MB. (no .doc, .docx, .xlsx, .pptx, etc.)